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ad_targeting

Did you get the notification? Facebook’s new ad targeting

Have you received the latest notification? Facebook recently announced they would be changing their ad targeting for users. Here’s a quick summary – Facebook is now going to be gathering user activity information from external sources (websites, apps, etc.) and show ads based on this activity/information. Users are now able…

facebook_marketing

Get a return on your Facebook investment

Facebook is more than just a social media platform – it’s a valuable marketing tool for businesses. You have all heard this before, but are you seeing a return on your social media campaigns and efforts? Many might believe Facebook is a tool to engage your customers or audience, but driving engagement is just…

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Are you using Pinterest for your business?

With 70 million users worldwide as of July 2013, Pinterest has a lot of power in the social media world. So is this something your small business is taking advantage of? If you aren’t familiar with Pinterest, the social platform allows users to pin your own content – as well…

FacebookAds

Extend your marketing reach with Lookalike Audiences!

Would you like to extend the reach of your Facebook page? Lookalike audiences, released earlier this year, is a tool that functions almost exactly how it sounds. Upload a manually created list of your current audience, and Facebook will create a new audience list that looks similar using the demographics,…

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