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Key social media statistics for your business



Nearly all businesses have a social media presence, but they fail to understand how effective social media can be.

In order to be effective, you have to understand why platform is effective – and each social platform is incredibly different from the rest.

What separates each social platform apart? We’ve gathered several key statistics for why each social platform brings value to your business.


Statistic: 47% of Americans say Facebook is their No. 1 influencer of purchases. (via SearchEngineJournal)

Why It Matters:

It might seem like Facebook is another way to post news or updates on what you – or your business – has been up to, but it can be used for much, much more. Not only does this statistic prove consumers are being influenced by Facebook, but it’s also the top influencer of purchases for nearly half of Americans.


Statistic: 67% of Twitter users are more likely to buy from the brands they follow. (via MediaBistro)

Why It Matters:

Users like to feel connected with brands and Twitter is a great way of making this connection. After making this connection, it could be a great way to keep your followers updated on your latest products, or simply continue to build the relationship and trust of your customers.



Statistic: 84% of women and 50% of men on Pinterest stay active. (via Digital Insights)

Why It Matters:

While Pinterest might not be as large as Facebook or Twitter (though it’s certainly growing), users stay very active on the site. Some other social platforms may experience a drop off in user activity after signing up, but these numbers are a good indicator that you can accumulate very dedicated users through Pinterest.


Statistic: Instagram engagement is 15 times greater than Facebook engagement rates. (via Jenn’s Trends)

Why It Matters:

If you’re a business that sells individual products, Instagram can be a great way to market to your audience. Instagram users are very engaged, so if your business has an active presence, it’s a great opportunity to engage your audience with products or your brand.


Statistic: 45% of B2B marketers have gained a customer through LinkedIn. (via Yahoo Small Business)

Why It Matters:

LinkedIn can be a very valuable tool for business-to-business. Not only can you show your expertise in your respective industry, but you can also connect with individuals from other businesses and generate quality leads for your business.


Statistic: 70% of brands have a presence on Google+. (via WordPress Hosting SEO)

Why It Matters:

A bit of an afterthought when it comes to social media, Google+ is a very popular option for all types of brands. If you’re not already on Google+, there’s a very good chance your competitors are – making it all the more important to get your business there too.

Interested in setting up your social media strategy? Contact our team of social media strategists for a free social media consultation!

Jared Groff is a Social Media Coordinator at Entrepreneur Marketing. He enjoys finding the latest social media news and trends to keep businesses front-and-center in the social media landscape.

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