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Get More for your Paid Advertising!

Have you noticed a recent decline in your reach numbers? You aren’t the only one. As the social media landscape continues to change, we will see platforms begin changing the way businesses advertise on them. The king of social media, Facebook, already began stirring up controversy last year when they…


SEO vs. Social Media: Key Differences

With so many changes to social media, brands always have questions regarding social media or their social media strategies. One of the more common questions, though, is related to another marketing strategy: SEO. SEO, or Search Engine Optimization, can be an effective tool for many businesses, but there are several…


3 Tips for Better Visuals in 2015

Did you know? Visuals are one of the most effective ways to engage your audience! A 2014 study found 87% of the most shared posts on Facebook were photos. But it’s not just Facebook where photos are important: a photo on Twitter can increase the number of retweets by 35%….


Social Media Trends in 2015

The only constant in social media is one thing: change. While platforms like Facebook and Twitter continue to dominate the social media conversation, other platforms like Instagram (now the 2nd-largest social media platform), Pinterest, Vine and Snapchat have seen their popularity rise dramatically in 2014. With all of the changes…

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