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Facebook’s Ad Relevance Scores Could Save You Money!

Do you know what your Facebook ads are rating on a scale of 1-10? Did you even know your ads are being rated? Just recently, Facebook started applying an Ad Relevance Score to your advertisements. This number, which will range anywhere between 1-10, is intended to give your business an…


4 Social Media Crimes That Will Get You Unfollowed

More people are on social media than ever before. In fact, the average American is said to spend around 37 minutes per day online. Does that sound like someone you know? No matter how many times you’ve yelled at your younger sister, boyfriend, or best friend for spending too much…

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Get More Engagement with Video Advertising!

Pictures or videos? It’s a hard choice! If you use social media to market your business, chances are you’re more comfortable using pictures. Just recently, we uploaded a blog post about how to create better visuals in 2015, but what is more visually appealing and engaging than a well-made video?…

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What Are Tailored Audiences and How Can They Help Your Business?

Marketing your small business on Twitter used to be easy, but easy isn’t always better. Up until around six months ago, there was a real problem in Twitter’s lack of targeted marketing. You could market your product to a wide audience, however, that is not an effective marketing strategy. In order…

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