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Different Social Media Platforms, Different Goals

different platforms

What is the most popular platform for news?

What is the most popular platform for visually engaging images?

What is the most popular platform for sharing information?

If you want to get the most engagement with your posts, you need to make sure that you are posting certain messages on specific social media platforms. A message that is successful on Facebook may not have the same effect on Pinterest.

Use these tips to learn what to share across the social media accounts you use for your business:

#1. Educate And Sell On Pinterest

Pinterest users are very active on their accounts. When they sign on to Pinterest, they have a goal in mind. Sometimes that goal is purchasing a new product to include in their next outfit or something to add to a room they are redecorating in their home. Sometimes that goal is to research information for a new skill they want to master.

In order to gain the attention of these users, you must be very direct. Include a visually engaging image that depicts your brand perfectly, include a summary of what you are sharing with them, and give them a reason to re-pin or click on your post.

#2. Encourage Dialogue On Facebook

Facebook users mostly use their accounts to keep track of what their family and friends are doing, as well as any exciting news they may have missed that day.

If you want your posts to stand out to them, make it engaging. Post a unique image that grabs their attention and leaves them wanting more; tease them with content that makes them want to click on your link, where they will be re-directed to your website. Facebook users also like to start conversations within posts, so ask a question or ask them to share their opinion!

#3. Inspire On Instagram

Similar to Pinterest, Instagram users use their accounts for inspiration. Whether it is the next fashion trend, a tutorial for a new hairstyle, or a behind-the-scenes videos, Instagram users are constantly on the lookout for visually inspiring posts.

Your image is the first thing they will see, so make sure that you are choosing visuals that encapsulate your products or services. Once you get them interested with your image, use your content to tell a story that makes them want to learn more about your brand. Encourage them to visit your website so that they can learn more!

#4. Share On Twitter

Twitter users are primarily looking for current news and information about a specific event or pertaining to a certain topic.

Twitter’s tweet limit forces you to be direct with your message, so you have 140 characters to get your followers’ attention. Keep your message short, yet engaging with a question or call-to-action to learn more. Always make sure to include an image and link within your tweet, along with one or two relevant hashtags!

Are you using your social media pages correctly? If you’re not sure, consult one of our social media experts! We would be happy to help you transform your strategy so that you are getting the engagement, shares, and leads that you are looking for. Start with a Free Consultation today!

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Jessica Reynolds is a Social Media Coordinator at Entrepreneur Marketing. She loves creating content and finding new trends to help people share, communicate, and – more importantly – connect with one another over social media.

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