As you may have heard, Facebook reached 2 billion monthly users! Approaching that milestone, Mark Zuckerberg revealed the company’s new mission statement:
“Give people the power to build a community and bring the world closer together.”
In the past Facebook has been so focused on making the world a more open and connected place, which it has done, but that alone wasn’t enough. Over the years we’ve traded close friendships and an abundance of online acquaintances. Is that what Facebook was aiming for? Definitely not. “…Our society is still so divided. We have a responsibility to do more, not just to connect the world but to bring the world closer together.” said Zuckerberg.
With its new mission, Facebook wants to help build communities—meaningful communities—to help strengthen our social fabric.
Chief Product Officer at Facebook, Chris Cox said: “We’re getting to a size where it’s really worth taking a careful look at what are all the things that we can do to make social media the most positive force for good possible.” He said that there’s a deep sense of responsibility it every part of Facebook. They’re constantly seeking feedback from users and looking to improve the platform.
What does this mean for Facebook?
For now, it’s unclear. Will the new mission take precedence over the way we as marketers do business? Does the mission mean cutting down the number of ads users see? Will increased privacy lead to a decrease in accessible user data?
While we’ll have to wait and see what changes Facebook will be making to align itself with the new mission statement, I think we can all agree that they’re heading in the right direction. And as for what it means for us entrepreneurs, we’re hoping that the platform will remain a way to connect with new customers and help us to better build online communities around our brands.