You might have noticed that you’ve updated your Pinterest app 3 times this month. That’s because Pinterest has had several minor tweaks in their system over the last 31 days. Pinterest has vowed to “polish up the Pinterest app to make it faster and better than ever.” This has been the app’s update-description for the last 13 updates, dating back to earlier this year when they released the Lens BETA. AKA, there hasn’t been a significant update since Lens was launched in April—until now.
The first of the three updates was released on August 3rd, the second on August 16th, and the most recent on August 29th. The most recent version boasts the most significant update of the August trio. This version, 6.33, finally introduced the zoom feature. That means no more squinting to determine the color of the pillow in the background or screenshotting the post so that you can zoom in on your photo stream.
This feature is no stranger to social media; top social media platforms such as Instagram, Facebook, and Twitter have been using this feature for a year already. Instagram introduced it first in August of 2016 and rocked everyone’s world. The other social media giants were quick to follow in suit. It was painfully clear that Pinterest was lagging behind their counterpart social media platforms with the absence of this game-changing feature.
A year later, Pinterest has finally granted their 150 million active users with the ability to zoom in on posts they need to look at a little bit closer. With a market so dependent on visual appeal, a zoom feature was essential in enhancing user experience. No one needs to convince you that this feature was in fact essential.
Pinterest is set to make two updates in the month of September, but we won’t see another major Pinterest update launched until the end of the year.
Regardless of when or what these new updates bring, the $11 billion company is determined to continue to make Pinterest the most user-friendly app on the market. With their drive and execution, there’s surely nowhere to go for the Pinterest team except up.